What’s the Virtual Stadium in aid of?
Put simply, we’re trying to return Maidstone United back to Maidstone. After 21
years of ground-sharing (including an unpleasant period going bust and reforming),
the future of the club is hanging in the balance with no ground to call our own.
We have planning permission and a long-term lease for a ground at James Whatman
Way in Maidstone – we’re just short of the funds to build it. The supporters have
been set the task of raising £250K and the Virtual Stadium is one of the schemes
set up to try and achieve this. For more details, please visit the official
Bring the Stones Home website.
How does it work?
Simple. You choose the seat you would like from the Virtual Stadium Seating Plan
on the main page (maybe you want a seat next to one of your friends or a supporter
of your club – you can search for friends or fellow supporters using the ‘Search
Crowd’ link). Then follow the links through to the payment page and fill in the
details, including the message you would like displayed on your seat. You can upload
a message and image if you like – you can change either of these at any time. If
you are an advertiser, just click on any of the 'Corporate Sponsorship' links and
send us your contact information - we'll be in touch to discuss the details like
logo sizes and website to link to. If your company is able to provide a product
or service that could be useful in building the new stadium or promoting the Virtual
Stadium, we may even be able to do something on rates. We’ll try and get your company
logo uploaded as quickly as possible.
Why should I buy a seat or piece of advertising?
The way we see it, there are four principal reasons:
- a) Financial for you! Give yourself up to 49 chances to win
£1000! Every time you purchase a seat you will be asked a simple multiple choice
question. Get this right and your seat is entered into the Grab A Grand draw every time we reach
a 'Thousand-Seat Milestone'. You get entry into more draws the earlier you join
(so if your seat is in the first 1000 sold, you'll get 49 chances if every seat
in the Virtual Stadium is sold). If you want more entries, you can simply purchase
more seats from your Profile.
- b) Financial for your company. The Virtual Stadium is a brand-new
concept which hasn't been seen before. Because of this we are hoping to generate
a substantial amount of publicity. Purchasing advertising on the site gives you
exposure to all of the visitors to the site (you can see exactly how many by checking
the 'Unique Hits Since Launch' counter on the front page of the site (above the
stadium image). We have different advertising options available giving different
amounts of exposure to suit all budgets.
- c) Interest. As a member of the Virtual Stadium community,
you will have access to a whole array of online features, many exclusive to the
site. As a taster, we are offering exclusive video highlights, interviews (some
live) with Stones names both past and present, games to while away an hour or two
as well as the opportunity to chat with fellow members. And we're also running a
Referral Scheme where you can win prizes if you refer the most friends to join the
site.
- d) Emotional. Be a part of internet (and football) history.
Remember, you will be playing a key role in keeping alive a football club for which
your efforts will be forever recognised. It doesn’t matter if you’re a Maidstone
United regular, sometime away fan, an occasional supporter from the old days of
London Road or even if you have no intention of setting foot in a football stadium,
your role could be crucial in the survival of the club.
How much of the money raised in seat sales goes to the
The Bring The Stones Home Campaign?
Funds raised from seats and advertising sold in the Virtual Stadium will have a
DIRECT impact in building Maidstone United a ground back in Maidstone. From the
£6.99 on every seat sold:
- * £1 will go into the 'Grab a Grand' prize pot drawn at every
Thousand-Seat Milestone
- * 50p goes into the Referral prize pot for the people who make the most referrals
- * 49p will go to Google Checkout as commission (this 49p will
go direct to the Ground Fund instead if you pay by cheque or direct to us in cash
- see below for instructions on how to do this)
- * £5 goes DIRECTLY to the The Bring The Stones Home Campaign.
This fund will be used to build the new stadium at James Whatman Way, Maidstone.
Advertising monies raised will go directly to the Ground Fund, but please note that
'deals' may be offered to some advertisers depending on whether they can help wth
PR/Marketing for the Virtual Stadium or construction materials for the new ground.
Is my online payment safe?
Absolutely. In common with hundreds of thousands of other websites, we use Google
Checkout as our online payment tool. Google Checkout take a small percentage from
every transaction (around 5.5%) but we think this is worth it to make absolutely
sure that all payments are totally 100% secure.
Are there any other ways to pay?
Yes. If you don’t want to pay online for any reason you have two other options:
- a) Print off the 'Registration' page and fill it in. Then send
it along with a cheque made payable to 'Bring The Stones Home' for the price of
your seat(s) to:
The Bring The Stones Home Campaign
Maidstone United Football Club
East Malling Enterprise Centre
New Road
East Malling
Kent
ME19 6BJ
- b) Look out for the Virtual Stadium Roadshow which will be
coming live to a number of venues in and around Maidstone over the coming months.
We’ll ask you to provide your details and message and you’ll be able to pay in cash
there and then. See the Blog entries for details of where we’ll be and when.
How long will the Virtual Stadium be online?
We’re hoping to keep this site online for at least 5 years, as an ongoing record.
So by buying a seat or advertising, you will be posting your personal or company
message for posterity for future generations – think Blue Peter time capsule, though
this site will be readily accessible rather than having to be dug up by local school
children.
I’m an advertiser. Why do you need my Telephone Number?
Quite simply so that we can contact you to discuss company logo size and also which
website you would like your advert to point to. We want you to be happy with how
your advert looks. We won’t share your Telephone Number (or any other details) with
any third-party organisations.
As an advertiser, what do I get for my money?
There are a number of options for advertisers on the Virtual Stadiuum site - see the
Corporate pages for more details. You can check the popularity of the Virtual Stadium site by looking at the Attendance figure (people who have purchased seats) and Hits Counter (people who have visited the site and may or may not have purchased seats) on the main page. Don't forget to ask visitors how they got to your website so you can keep track of the numbers coming via the Virtual Stadium!
Can I buy a seat for someone else?
Yes. As long as you go through the usual payment procedure you can buy the seat next to yours for a friend (what a lovely birthday gift..!)
What happens if the club goes under before the new ‘real’
stadium is built?
We're doing everything humanly possible to ensure that the club does not go bust
- that's what the Virtual Stadium is all about. However, so that every base (however
unlikely) is covered and to remove any conspiracy theories, should Maidstone United
cease to exist all monies raised will go to the 'Bring The Stones Home' and
a committee of supporters has been set up, with an agreed constitution, to ensure
all funds are directed to the development of a new ground. Within the constitution
there is the following clause which would come into force should the club cease
trading:
"If at any time Maidstone United Football Club shall cease to exist the
funds or property of the Society shall be applied for the purpose within the terms
of section 5 of the Lotteries and Amusement Act 1976 and in particular connection
with the furtherment and participation in or support of football. If at any time
the Society shall be dissolved any surplus funds or property of the Society shall
be applied for the purposes of the Society or if Maidstone United Football Club
no longer exists then for the furtherment and participation in or support of football."
Full details of the BTSH constitution are available through the BTSH website.
What are you going to do when the Virtual Stadium is full?
The intention is to release funds for the construction of the new stadium at James Whatman Way as and when we reach critical milestones (for example, enough to build an electricity sub-station). Once the Virtual Stadium itself is sold out and JWW is built, we plan to put our feet up and have a beer.